Even if mentalities evolve too slowly, there is progress! In Britain, a 7-year-old girl with Down syndrome, better known as trisomy 21, has been chosen to be the face of a clothing brand. This is indeed what the Daily Mail reports.
The small Natty, from the city of Padstow, was selected from a hundred young models to be the face of the new campaign Sainsbury’s brand, the third largest chain stores.
The girl becomes the main model of their school uniforms. Clients and customers, young and old, will be able to wander in the stores and find the posters of the little star. It will also be on the catalogs of the sign. Like a real star!
“We are delighted that so many people will see that Natty is just a charming, bright and cheerful little girl,” says the young model’s mother.
Sainsbury’s is a good demonstration of the difference. But this type of approach is still too rare. How shocking is it to put a baby with Down’s Syndrome at the top of the bill as long as it is not a question of recovering the handicap to sell … but simply to change mentalities, or show that everyone can be beautiful. At a time when appearance and the race for perfection takes precedence over everything, the signs certainly fear for their image. Fortunately, some dare to take the lead.
And this is not the first time that a brand for children decides to take young people with Down syndrome to represent its collections. In 2011, Alysia Lewis, owner of Urban Angels, a UK children’s modeling agency, chose Taya for her liveliness and sense of humor. “She’s an incredibly photogenic child,” she said then. And I agree with her. What’s more beautiful than a child’s smile!
In 2012, in the United States, the little Ryan, aged 6, parade him for the brands Nordstrom and Target.
The same year, it was the Spanish designer, Dolores Cortes, specializing in the design of swimwear, who had taken as a face, Valentina, a 10-month-old girl with trisomy 21. As explained by the designer at the Time: ” People with trisomy 21 are all as beautiful and deserve the same opportunities as others. I am delighted that Valentina poses for us . “